Wildy Wyoming

Wildy Wyoming is a five-episode content series that followed three teams of Ford Bronco Ambassadors as they embarked on different competition based adventures across the state. On each route, teams met with locals, guides and organizations focused on access, preservation and stewardship. The competition exemplified Wyoming and Ford's shared brand values, becoming an example of how to use tourism to promote sustainability and community stewardship.

The Wildly Wyoming Challenge

Inspired by the successful 'Wildly Wyoming' adventure show, we asked travelers to take on their own Wyoming challenge. Shared through the Wildly Wyoming Field Guides and Travel Wyoming social channels, travelers posted photos or videos of their #WildlyWyoming adventure for a chance to win a Wyoming-made outdoor gear kit.

The summer program generated over 300+ entries, all showcasing the adventures available in Wyoming's rugged, wide-open lands. The program also earned an impressive 2.7MM impressions and drove about 40,000 people to the Wildly Wyoming landing page, successfully engaging current and prospective travelers.

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